MTV to Return “120 Minutes” to the Airwaves

Just when we all but gave up on MTV for actual music television, the network recently announced that "120 Minutes" was making its way back on the airwaves. The show — which originally ran from 1986 to 2001, and then again from 2001 to 2003 — is coming back to MTV2 as a new monthly version, which is credited with airing bands like Smashing Pumpkins and Radiohead before they were cemented as major rock bands. Matt Pinfield, who's all but become synonymous with “120 Minutes” despite his further career moves, will also be rejoinMTV, launched on August 1, 1981, playing music...Image via Wikipediaing the show set to begin later this year. A web-based version “120 Seconds” has already begun airing on the networks indie music site MTV Hive.

The show's return is a curious one. Prior to the inception of the Internet, and therefore mp3s , ITunes, YouTube, etc, our introductions to indie bands heavily relied on television and alternative radio stations. “120 Minutes" really became the 'it' program to be showcased on for new up-and-coming garage and college rock bands who signature status when they made the cut on the same program airing Nirvana's "Smells Like Teen Spirit" video world premiere. Angst-ridden lovers of alternative rock tuned in to watch what latest band we may hear on all things “My So-Called Life” or the latest “Empire Records / “Singles” –esque movie. We’ve come a long way since then. Artists release new singles and videos through every social media outlet available and within seconds, tons of people have seen it, heard it and commented on it. Pinfield tells MTV News, “Even with all the destinations that people have and all the ways they can be entertained, educated and find information, I think it always gets back to the fact that they still want a trustworthy place to go.”

Whether “120 Minutes’” return will position itself to be that gateway is yet to be seen. But here’s hoping better success with this re-launch. It would be a refreshing change of pace in the midst of their program schedule heavily inundated with reality shows like “Jersey Shore,” ”Teen Mom” and “The Real World.”

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